In 2026, the market sent a clear signal: investors sharply repriced enterprise software as AI made it possible to build what companies once had to buy. The old build-versus-buy decision is vanishing. When an application can go from prompt to production in minutes, organizations no longer have to bend their processes to fit off-the-shelf point solutions. But building fast without governance creates a new problem: AI-built shadow IT, disconnected from systems of record and impossible to audit.

This session presents a third path: a unified platform & transformation framework where IT rapidly clears their age-old backlog and business teams solve their automation problems, under shared governance. Key points:

• What is the Messy Middle & Why is it still existing in this age of AI
• Why build vs. buy is collapsing, and what replaces it
• Two speeds, one platform: IT-grade apps and business-led automation
• The system of execution: connecting every value chain to systems of record, with clean
• data captured at source
• Payback year on year: retiring operating costs while funding continuous innovation